![]() ![]() Cross-posting automated messages from other networksĬross-posting is the process of posting similar content across multiple social media channels. At best, you’ll look spammy and tacky, and at worst, you could get your account flagged and suspended by Facebook. So, think twice before buying your followers. In Q4 alone, Facebook removed 1.7 billion fake accounts as part of its push to create a safer Facebook experience. Luckily, Facebook has its finger on the pulse and removes spam accounts and purchased followers. Ad budget and social media spend will be wasted on serving ads to fake accounts.Bots and purchased followers damage brand reputation and credibility.Although your follower count will grow, other metrics such as impressions and click-through rates will be skewed because the data will be unreliable and inauthentic.Purchased followers are simply bot accounts that don’t engage with your page or provide any value.However, automating your follower count by buying followers is a harmful practice for your Facebook page for a number of reasons. Not cool at all.īusinesses and people (we’re looking at you, Ellen and Kim Kardashian!) buy followers on the basis that a higher follower count implies more popularity and suggests that your social media channels are worthy of being followed because lots of people follow the account. Bad Facebook automation Buying followersīuying followers on social media is the IRL equivalent of paying people to hang out with you. There’s some general misunderstanding and confusion around exactly what Facebook automation is - so let’s clarify. Unfortunately, Facebook automation tends to get a bad rep’. Think of automation as having an extra pair of hands that helps the day-to-day of running your Facebook business page, leaving you with more free time to focus on the other aspects of building a successful Facebook marketing strategy. A great example of Facebook automation done well is scheduling posts in advance or leveraging automation to help analyze A/B testing results. What is Facebook automation?įacebook automation is the process of using online tools and software to simplify some of the tasks involved with managing a Facebook Page. ![]() Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. ![]()
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